Thus Carrefour must do the following:
Inform the local government if problems arise in running the business
Understand local government's incentives and also its limitations
In the media, Carrefour should never disclose the preferential treatment given to foreign retailers. This will embarrass the state and can cause problems for the government.
Carrefour should also support government's policy of join venture and include locals in the expansion plan. This will allow the retailer to learn more about the buying habits of Chinese people. When a big retailer enters a nation with considerable psychic differences, it's best to include the locals and this helps in understanding cultural views.
Carrefour has successfully adopted localization strategy. However with such formidable rivals as the Wal-Mart, the firm should learn from its competitors and see if it really...
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now